Cookie Policy
Understanding how we use cookies to enhance your experience on promomatrix
What Are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners. Cookies enhance user experience by remembering your preferences and enabling certain features that wouldn't be possible without them.
At promomatrix Ltd, we use cookies to improve our website functionality, analyze how our site is used, and personalize your browsing experience. These files contain information that is transferred to your device's hard drive and allow us to recognize your device when you return to our website.
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable basic features like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.
- • User authentication and session management
- • Security and fraud prevention
- • Load balancing and performance optimization
- • Shopping cart functionality
Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website performance and user experience.
- • Website analytics and statistics
- • Page load times and performance metrics
- • Error reporting and debugging
- • A/B testing for website improvements
Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences, choices, and settings to provide you with a more tailored experience.
- • Language and region preferences
- • Font size and display preferences
- • Recently viewed content
- • Custom dashboard settings
Marketing Cookies
These cookies are used to track visitors across websites to display relevant advertisements and measure the effectiveness of our marketing campaigns.
- • Targeted advertising delivery
- • Social media integration and sharing
- • Conversion tracking
- • Remarketing campaigns
How We Use Cookie Information
The information collected through cookies helps us provide you with a better, more personalized experience on our website. We use this data to understand your needs and preferences, which enables us to continuously improve our services and develop new features that better serve our users.
Website Analytics
We use analytics cookies to gather anonymous statistical information about how our website is used. This includes data such as the number of visitors, pages viewed, time spent on each page, and the paths users take through our site. This information is aggregated and used to improve website structure, content, and user experience.
Personalization
Functional cookies help us remember your preferences and settings, such as language selection, font size, or dashboard customization. This ensures that when you return to our website, it displays according to your preferences without requiring you to reconfigure settings each time.
Service Optimization
Performance cookies allow us to monitor website performance and identify any technical issues or areas for improvement. This includes tracking page load times, identifying broken links, and ensuring that all features work correctly across different devices and browsers.
Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We use several third-party services that may set cookies to provide their services or to measure the performance of their services.
Google Analytics
We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to track visitor usage and generate statistical reports.
- • Cookie Name: _ga (expires after 2 years)
- • Purpose: User identification and session tracking
- • Data: Anonymous usage statistics and user behavior patterns
Social Media Integration
Our website includes social media buttons and/or plugins that allow you to connect with your social networks in various ways.
- • Facebook, Twitter, LinkedIn integration
- • Social sharing buttons with tracking
- • Embedded social media content
Content Delivery Networks
We use content delivery networks (CDNs) to optimize website performance and deliver content faster.
- • Cloudflare for global content distribution
- • Performance optimization cookies
- • Security and DDoS protection
Managing Your Cookie Preferences
Cookie Consent and Controls
We provide you with control over your cookie preferences through our cookie consent banner. When you first visit our website, you'll be presented with options to accept all cookies, reject non-essential cookies, or customize your preferences by category.
Browser Settings
You can also control cookies through your browser settings:
- • Chrome: Settings → Privacy and Security → Cookies
- • Firefox: Options → Privacy & Security → Cookies
- • Safari: Preferences → Privacy → Manage Website Data
- • Edge: Settings → Cookies and Site Permissions
Opt-Out Tools
For advertising cookies, you can opt out through:
- • Network Advertising Initiative opt-out page
- • Digital Advertising Alliance consumer opt-out
- • Your Online Choices (EU)
- • Google Ad Settings
Important Considerations
- Disabling certain cookies may affect website functionality and your user experience
- Essential cookies cannot be disabled as they are necessary for basic website operation
- Opting out of advertising cookies will reduce personalized advertisements but may still show generic ads
- Cookie preferences are stored locally on your device and may be reset if you clear browser data
Legal Basis for Cookie Usage
Under applicable data protection laws, we require a legal basis for processing personal data through cookies. Our use of cookies is based on different legal grounds depending on the type of cookie.
Essential Cookies (Legitimate Interest)
Essential cookies are used based on our legitimate interest in providing you with a functional website. These cookies are strictly necessary for the website to work properly and cannot be switched off in our systems.
Functional Cookies (Consent)
These cookies are used to provide enhanced functionality and personalization. They are only used if you give us your consent, which you can withdraw at any time through your cookie preferences.
Marketing Cookies (Consent)
Marketing cookies require your explicit consent before we can use them. You can choose to accept or reject these cookies, and you can change your preferences at any time.
Analytics Cookies (Consent)
We use analytics cookies to understand how our website is used and to improve our services. These cookies require your consent and help us make data-driven improvements to your user experience.
Cookie Duration and Expiration
| Cookie Type | Duration | Purpose |
|---|---|---|
| Session Cookies | Until browser closes | Basic website functionality |
| Authentication Cookies | 30 days | Keep you logged in |
| Analytics Cookies | 2 years | Website usage tracking |
| Marketing Cookies | 1 year | Targeted advertising |
| Preference Cookies | 1 year | Remember your settings |
Contact Us
If you have any questions about our Cookie Policy or how we handle your data, please don't hesitate to contact us. We're committed to transparency and will be happy to address any concerns you may have.
Get in Touch
Contact Information
promomatrix Ltd
123 Regent Street
London, W1B 4TB
United Kingdom
Business Hours
For urgent matters outside business hours, please email us and we'll respond as soon as possible.
Additional Resources
This Cookie Policy was last updated on December 2024
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please review this page periodically to stay informed about our use of cookies.